July 6 , 2022 Posted by admin
The latest digital technologies are bringing innovations in the field of graphics, evolving artistic methods much faster than before, including logo designs. Logos don’t always have to be boring following the traditional styles; with innovation comes new ideas to enhance existing practices. The animated logo designs are the answer to all the boredom by experimenting with various types, especially the moving ones. How fascinating does it look to see these tiny images change their colors, and sizes or rotate, keeping the customers spellbound?
People do not have the time and patience to read lengthy articles or descriptions about a product; instead, they prefer watching a short video. Hence, graphic designers are creating 3D icons by taking advantage of this psyche. Technology has come a long way, from animated marketing videos to icons. The unique idea of animation integrated into the graphics industry is here to stay. It will be a hot topic in 2022, leveraging customers out-of-the-world appealing and eye-catching logo design ideas that will be fun to watch. There are various trademarks, from rotating to expanding, that businesses can choose from, but the real question remains the same: which trademark will best suit your company? Let’s delve deeper into animated logo design ideas, what they are, and why companies are pursuing them.
What is an animated logo?
The best logo design itself is the core of your company or brand identity, representing products, services, values, and goals. A powerful image can narrate the business story while connecting to its target audience in the most effective ways. It is a modern way of promoting your corporation without saying anything.
It all started with static and print-focused graphics and has landed into motion graphics that give the trademarks a realistic and fun look. Companies worldwide have made it the foundation of a successful enterprise, varying from short clips to simple moves. A custom design uses advanced tools and graphics for creation, depicting the business personality. The best trademark raises brand awareness, evokes emotions, makes a good impression, shows company insights or professionalism, tells the corporate story, and keeps the customers engaged.
6 Types of Animated Logos
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Rotating style
The rotating animated logo is the most common type used by companies where some elements keep rotating. The playful and bold patterns are enough to keep the customers hooked to the screens. Take the example of the Giant Owl Productions, which uses static text while other elements keep moving. The company creates short films, TVCs, and programs. The image shows rotating spheres and changing the radius, later on, to represent the reels and ending with the owl eyes blinking. Such trademarks grab the customers attention while delivering the right message about the enterprise dynamics.
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Hiding and Revealing Looks Great
Businesses are creating curiosity among their customers to know what an enterprise is all about by using hiding and revealing drawings. Usually, animated marketing videos use this technique before the story’s climax, and when applied to icons, it enhances its beauty and appearance. Such symbols start with the initials from the center and gradually reveal the full name with motions, or it could be the other way around. A non-profit foundation, Delfina Foundation, uses hiding and revealing to raise awareness about its cause. The monogram reduces to an underline, vanishes, and reveals itself in sanserif initials with a D and F. It’s considered one of the most intriguing and effective ways of engaging the audience.
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Expanding Makes Design More Visible
Creating a brand symbol should be fun and inspiring while delivering the corporate’s message in the simplest ways, understood by any ordinary person. Companies with a long name usually use this technique to perfectly fit the complete title in a crowded space. Branding videos or trademarks gives companies the power to shrink or expand their drawings with great flexibility. IdeoArchitekci is the best example of a corporation using an expanding style. Its yellow-colored icon can be easily adjusted to any shape or size while looking incredible in all. It was developed using a modern sans-serif typeface and grid-based framework to provide maximum flexibility at all times. Other companies like Simon Pengelly or the Eat’s icon by Fable use it to shrink or expand innovative ways.
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Morphing Is Just Perfect
Another amazing type of animated logo design has to be morphing, creating a buzz in the marketing industry. Business icons used to be boring, but everything looks more fun with technological advancement. Take the example of LinkedIn; it uses a morphing icon, amazing people with its creativity. The company adopted a Disney animation style to create flawless and unique symbols. It shows a businessman throwing a suitcase in the air while walking; it turns into the “in,” and suddenly the rest part, “linked”, pops out and completes the name “LinkedIn.” What else could get better but a Disney-inspired trademark?
Animation has taken over most of the branding strategies to cater to the growing demand for innovative visuals and brand images. Many industries have integrated animation into their business model. Social sites, websites, presentations, promotion content, etc., are the new ways of promoting your enterprise. The animated marketing videos are here to stay and let enterprises convert their monograms into GIFs that can be effectively used for social posting through different mediums.
In Conclusion
The best logo design is an important marketing strategy that must be created, developed, and implemented well to divert the target audience toward your products and services. The best logo design is simple, memorable, and unique that seamlessly delivers the corporate’s message or core values. Animation adds motion to everything you plan to do, be it pictures, videos, or text. When combined with a brand symbol, it generates an overwhelming response, increasing business sales in the long run. Moreover, it enhances customer experience and satisfaction and increases brand loyalty. Next time you think of creating a logo, think about logo animation.
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