June 28 , 2024 Posted by admin
The procedure of company logo design is tricky to describe right away. Everyone has their own way of designing a logo. For some, it is a well-organized and disciplined approach, like 1 or 2 hours of idea creation followed by 2 hours of implementation while using headphones to listen to some awesome music. For others, it is watching animated movies until they are inspired.
There is no point in making judgments—everyone has their way of doing things, and there’s no right or wrong as long as it results.
We are here to show you how to design a logo with in-depth research and analyses. Below are the seven stages of creating a logo design.
What is a Logo Design?
A logo design is the process of crafting a tiny visual sign of a brand using colors, text, images, and shapes to convey a specific message to an intended audience. It acts as a self-explanatory visual portrayal of a brand that tells what the brand values, offerings, and vision are.
Knowing “what is a logo design?” isn’t enough; knowing how to design a logo is also important, as it is challenging to come up with a new one that admires you and your client. So here, you will explore this.
Seven crucial stages of logo design
Stage: 01 Evaluate the brand
Foremost, you need to learn what the brand is all about, including its history, milestones, goals, mission, and vision? You can call it a client discovery stage. You must know what impression you aim to make the logo effective.
Your design brief must contain loads of information. Some clients don’t know what they need and aren’t aware of themselves. The designer must get the information out. Gauge the client’s sense of its business. Designers must understand the wording they use in their branding and marketing beyond the official business statement.
You need to dig into every detail of the company and the people to come up with a successful logo that will last. You can ask why they are getting a business logo design: what issues they are solving and what solutions they offer clients. What is their brand voice? What do they value most? What is their UVP, and how do you wish your clients to explain the brand via word of mouth?
Although these questions are more connected to company branding, as logos are a major part of branding, they are must-asks.
After that, you can brainstorm to convert this information into words and phrases and do mind mapping—a process where graphic designers consume their client’s entire brand impression and enlarge it into associated concepts.
Stage: 02 Research the industry
Each industry has some standards that every business follows. So, the next stage is to analyze what logo rivals (and industry leaders) are using. You can call this phase industry discovery. This phase allows the logo you develop to be neither too generic nor too traditional.
When you analyze another logo in your sector, you can extract what logo elements best fit your industry, what logo elements are most used in your industry that don’t deliver the excepted look, what logo elements are least used or ignored in your industry, which when used can make the logo stand out and what sort of audience is most exist in your sector or which market segmentation your rival target most.
Stage: 03 Draft a list of places where to use the logo
Your design choice also relies on the places you will be in, like physical or digital spaces. Research where clients can sue the logo is also called application discovery. However, you don’t have the complete list of where the logo can be used, as much as you can to assume how your logo will be used.
Knowing where the logo will be displayed most often may help you determine the shape, color, and design to apply to a logo.
For example, if a logo appears most on an app, you should choose a minimalistic logo design and miner scales. If it appears on larger billboards, you opt for a more detailed and bigger logo. Animated logos are the best choice if a logo appears most in digital channels.
As a designer, you should plan for all these situations in advance,
The most common places the logo appears are Signs and banners, Social media profiles, business cards, business letterheads, item packaging, website or app icons, email marketing campaigns, and stationery design (shorts, pens, mugs, etc.).
You must imagine how the logo’s shape matches in these settings. Some require broad, square logos, like letterheads, while others need small and subtle ones, such as a watermark on shareable content.
You make different versions of the same logo, called responsive logos, rather than restricting yourself to only a single standard logo. The art is to ensure that the multiple versions you are making of the same logo feel similar—planning and designing these versions simultaneously for uniformity. Start with at least four versions, adjusting the logo’s size and complexity for each specific use.
Step 4. Make a Sketch of your multiple logo concepts
If your mind is loaded with multiple logo design ideas and you should immediately jump into the software to start designing it, you must wait. It is preferable to take moments to sketch a load of brand logo design ideas first—it is an inexpensive, simple, quick, and powerful brainstorming exercise.
You sketch out a cluster of various logos to view how they appear outside of your imagination, and you also allow your creative juices to flow.
Doing this allows you to explore what works and what isn’t. Once viewing the logos in front of you simultaneously, you will start observing specific themes or threads you adore, and then you can combine and tone with multiple elements until you end on the single best idea.
However, you can still sketch other ideas if you have them in your mind. You will be delighted when you see some ideas appear better than expected. On the other hand, your other ideas can be backed up in case the client isn’t happy with your initial concept.
When you settle on your ideal ones, modify the sketching, like adding or removing elements, changing fonts or color variations, changing small details, and much more.
Stage 5. Make digital drafts in vector tools
You currently have messy sheet papers with multiple logo design concepts and sketches and a clear sense of what to do next.
Pick the best three and re-design them in software, where you can make all the main decisions that aren’t available in the sketch format. You can mold the logo with multiple colors, fonts, styles, shapes, and more in your digital software.
Here is the time your logo is taking a real life.
If you are a business owner using a DIY approach for your modern logo design, you need to learn how graphic design software works, which can be challenging.
However, although specific software includes a DIY editor that assists you in creating a decent logo, you still want the advanced features necessary to make an alluring logo. However, you can manage to create the ones that fulfill your needs.
Other ways exist, like hiring a freelancer or opting for a logo design agency, where you will work with keen professionals ready to craft a timeless, unique, and memorable logo with all these needed steps involved and deliver an outstanding result.
When you finish the final draft, expose the logo to the public. Make it flat with various versions, load mockups, and overlay it with brand imagery in the actual sphere. You aim to convey your brand vision with a convincing, decent logo demonstration.
Stage: 6 Polish you log design with reviews
No matter how perfect the logs are, requests to make changes occur. Don’t take it as a bad thing. When you work on some task for a long time, mistakes happen, and that is normal. When a new eye sees your logo, it reveals something that you unintentionally unnoticed, and they notice and allow you to improve, which is a learning part.
Always motivate criticism on your creative logo design project and explore it with all sorts of humans. Show it to your driver, parents, neighbors, significant other, or even strangers going beside you.
Gauge their reaction, get feedback on what the logo lacks, and aim to elevate the logo to the position it deserves.
Getting client feedback is easy; reacting to it is challenging. To that end, you can ask questions and consider which feedback is worthwhile. The logo must display the brand’s character, so you must first question yourself about the feedback supporting the logo in doing this.
If yes, you must refine the brand logo design based on the feedback. If not, what is the logic behind your choice of this logo design?
Also, when creating a logo, you must be stubborn enough to detect all possible flaws in a company logo design that could lose the quality of showing the brand’s personality.
Stage: 7 Ready for the final draft
Once your simple logo design part ends, you need to deliver the final files. Check if the client asks for specific files for their corporate logo design. In general, you need to provide the following:
- Layered EPS.PDF files are for customers who go for multiple-vector software.
- High results in raster files to be used in websites such as PNGS with clear backgrounds
- Layered source vector files like AI
- Ensure to include basic logo versions like black, white, fill color, and monochrome.
Also, rather than using custom lettering, utilize standard fonts and outline the texts. If you do not do this, the fonts on PCs will change if that font is not installed.
Moreover, you should notify the customer of the fonts you use in the logo. Such fonts can be helpful in their future branding needs—also note that the client buys the most font licenses.
Come up with a unique logo that shouts your brand character!
Conclusion
This confirms that the logo you design will be appreciated for a long time, and it is a gift to the client that enhances their confidence in your vision.
A unique logo design takes time to come outside, and people can see it won’t happen accidentally.
Logo Magicians is the best logo design company in the US that can craft a unique, simple, and professional logo design. Contact us.
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