January 7 , 2021 Posted by admin
The world of design is incredible, full of fulfillment and satisfaction while being equally demanding on the flipside. Every few days, you might get new projects to work on, and as soon as you are done with them, you deliver them to the client and move on to the next project. Maybe a client might require a revision or two for their design, but that will be a rare occurrence. Finally, fulfilling the client brief and delivering the product feels highly satisfactory.
However, a glaring issue might not be obvious at first glance in this entire process. If your process entails only delivering logo design services to the client, that means you are just interested in a one-off relationship with the client. This means that by potentially dealing with each client only once, you risk losing a lot of potential business by moving on to the next client right away. While it may be that you charged the client quite well for that logo, the fact of the matter remains that you missed the chance to retain the client for a longer term by not providing them additional services that would’ve added value to the business logo design. These services are known as upsells.
What does upselling mean? Let us find that out.
Upselling Services:
Upsell a logo means to get the client to subscribe to additional services in addition to the one you have been hired for in the first place. Now, these additional services are not just random services; rather, they are services related to that initial service offering.
For example, if you are hired to design a logo for a new business, you know that soon, they will require additional material as well, such as letterheads, business cards, images for their social media, and maybe even a website or a mobile app. If you offer these services to the client, then they know that you offer these services as well, and if you can get them to sign on for these services as well in the initial stage, then you have retained that client for a longer period of time and for additional business as well.
Now, if you had failed to upsell these additional services to the client, they might have gone to someone else for these because they would not have been aware that you even offered these services. Therefore, you would have lost business that was within your reach.
Now, some people are quite aggressive when upselling their services, but that is not the way to go. You can upsell via a simple memo, a flyer, or even a well-designed email, which tells the client that you offer many other services, such as corporate logo design, business branding, web design and development, mobile app development, and digital marketing services. Not only this, you might even have a talk or chat with the client in a physical meeting by helping them explore additional branding company services for their business.
No matter how you do, upselling is key in today’s business. Now, let us look at some of the upsells that you, as a logo designer, can offer your clients.
Easy Upsells for the Aspiring Logo Designer:
Here are some of the upsells that someone offers with custom logo design services to their client. Let us have a look at them.
Logo Variants
You can offer this simplest and easiest upsell as a designer. Once the client has finalized a design, a few minor alterations are all that might be required to finish the logo completely.
The fact of the matter is that no matter how well-designed a logo is, a single version of it can be used properly across an array of mediums. As a designer, you might offer variants such as a version for large-sized prints or a version for social media images.
Variations are a great way to diversify the client’s visuals without detracting from the actual design of the logo. Grayscale variants, a variant that is designed for other color schemes or print sizes, are all that you, as a logo designer, can upsell and provide without extra effort while generating additional revenue for you.
Expert logo designers argue that offering variants of the logo should be complimentary, but that is because a variant is a very vast term. Offering common formats for free is easy to understand, but less common or complex variants need to be offered at an additional price, as it requires additional effort on the designer’s part. If you need to deliver an obscure format to the client, then that is an additional service and should be charged separately.
Style Guide
Another easy upsell is the offer to provide a style guide to the client to help them create a branding plan that works well with the new logo. Now, a style guide can help businesses with lots of people handling their logo to adhere to a standard branding procedure or even help those with no idea how to adapt their branding to devise a branding plan or how to use a logo design online.
In the case of the first example, it will be easier to upsell this service. However, for the second client, you will need to work a little to help them understand the value of good branding as well as why they are in dire need of your style guide.
Depending on the client and the specific scenario, the style guide may be just a couple of pages, or it may span dozens of pages. So, do not worry about creating a huge guide to go with each log. Assess the situation and the needs of the clients and design accordingly. Additional style tips beyond the commonplace may be offered at an additional cost as well.
The thing that needs to be remembered is that it is not the length of the style guide that matters, but the information within which helps the client decide where and how to use their designs across a wide array of mediums and uses. In addition, that it can do it in a way that even those with the faintest idea of branding can easily follow and implement it.
Social Media Images
Nowadays, social media is a very useful tool in branding and marketing. Not only that, but social media has also affected how we approach logos and other marketing content, and companies running their social media pages are always in need of high-quality images for their social profiles. Whether it’s Twitter, Instagram, or Facebook, they all will require images featuring the branding of the new customized logo.
As a designer, you can easily offer to sell the client images in the sizes required by each social media platform. Not only that, for an additional fee, you can also offer to upload and adapt the image according to each social media page, so that the transition or update looks natural and attractive.
Now, this service can be easily outsourced without much of a chance of quality control. While you work on the design and the other technical details, let someone else handle the updating of the social media profiles, and then split the income generated from it with your project partner.
These are just some of the upsells that logo designers might be able to provide to their clients. Depending on what other services your team can provide or what services can be easily outsourced, you can have a vast list of additional services to offer a client, which will help retain them for a long period.
However, beware; just offering digital agency services is not the key. Every service you offer a client needs to be strictly in line with the quality that the client expects from you. That means that no matter how many services you think you can provide, only upsell those services about which you are sure that high-quality work will be provided.
If you are looking for reliable and affordable logo design services, then contact LogoMagicians. We are the best digital agency in the USA that has an expert team of creative minds to deliver unique logo design and business branding that effectively portrays your brand’s motto to your target audience. So, Contact Us now.
Also Read: Choosing The Right Colors For Your Brand: A Handy Guide
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