September 9 , 2024 Posted by admin
Be careful, because these ideas could lead to more sales and client engagement.
A lot of marketers are already planning for Black Friday and Cyber Monday, but Halloween is coming up soon.
As per findings, a record $10.6 billion was spent on Halloween last year. Individuals will be looking for deals and coupons to help them stretch their budgets this year as they (trick or) treat themselves to new outfits and decorations.
Remember that this shopping holiday isn’t just for selling candy and outfits. Any brand can join in on the fun and well-known customs.
So, save time on your marketing calendar for these Halloween-themed plans and projects.
This blog will talk about the 5 Halloween Marketing Campaigns That Are Creepy Right But first let’s tart why marketing in Halloween in necessary.
Why Should You Market for Halloween?
Why should you bother with a unique marketing strategy for Halloween? There’s more than one good reason:
- Get involved. Individuals are already very excited about Halloween and looking for fun things to do to celebrate. Now is a great time to get them interested in your brand;
- Time of year. Don’t pass up the chance to get your company in the holiday spirit. Trends that come and go, like Halloween decorations or related goods, can be very useful;
- Know your brand. Individuals will remember you if you have a great Halloween promotion. Now is the best time for unique stunts that get individuals’ attention and stick in their minds;
- More sales. Sales or deals that are only available for a short time make individuals more likely to click “buy.” If it has something to do with Halloween, you’ll have a winner;
- Bringing everyone together. A Halloween event, whether it’s online or in real life, can be a great way to get individuals interested in your brand.
As you can see, Halloween gives you lots of chances to fly high. Get your Halloween marketing plan going, and you’ll see your sales go through the roof.
5 Halloween Marketing Campaigns That Are Creepy Awesome
1. Milani Cosmetics: Freebies to get individuals to buy more
Milani Cosmetics, a makeup brand, set up a number of connections to keep their customers interested and boost sales around Halloween. In the first campaign, individuals who bought any Halloween item were offered a set of stickers for free. If your brand doesn’t offer discounts, give customers a free gift with their purchase as an option. This is a fun way to get them to stick with you.
At the end of the month, Milani sent a second message with a friendly shipping limit reminder to get individuals to order Halloween makeup last minute. Plus, they gave shoppers a coupon code (“SPOOKY”) that they could use to get free shipping.
2. Sprayground: Making money off of limited-edition items
Sprayground is a company that makes bags and other items. They are known for their unique backpack designs, like the limited-edition “Boo Collection” that has bright monsters and zombies on it. The brand came up with a creative way to promote the limited-edition collection. They used a poem about Halloween and an interesting GIF that showed the goods in a scary, moving scene.
They made their customers feel like they had to act quickly so they wouldn’t miss the chance to shop the collection because the offer was limited.
3. ELEMIS: Offering a Halloween gift to get individuals to sign up
ELEMIS, a high-end skincare brand, held a Halloween giveaway to get individuals to sign up for their SMS service. They made changes to the mobile and PC sign-up forms to get browsers’ attention and challenge them to sign up for SMS for a chance to win. They also added a Text-to-Join phrase so that individuals who were already on their SMS list could join in the fun.
When someone joined the giveaway, they got a text message with a discount code that they could use to shop while they waited. The brand’s multifaceted approach was a smart way to get more individuals to sign up and encourage purchases from both new and old customers.
4. Beachwaver: Telling individuals to take care of themselves
For a short time, Beachwaver had a “spooky good sale” where customers could get 30% off their favorite Halloween items and free shipping. The brand of curling irons made the deal public a few days before Halloween and sent a mix of email and text message notes before the sale ended on October 31.
(Pro tip: This method is called “bookending,” and it can help you get more individuals to interact with your content and buy things during timely sales. Use segmentation to make sure that individuals who have just bought something don’t get too many follow-up texts.
5. Farmacy Beauty: Adorning a popular and relevant item
Farmacy Beauty’s Green Clean cleaning balm is the perfect thing for Halloween fans who like clean skin care. They sent their customers a funny message promoting the benefits of the balm, specifically how easily it could remove even the most intense makeup. A real customer review praised the product’s usefulness and showed why it’s worth buying, not just for Halloween but also for days when you don’t need as much makeup.
Conclusion
The busiest shopping week of the year is right after Halloween, so now is a great time to try out new and scary ways to get public attention.
These Halloween-themed marketing ideas can help your brand stand out, like having a limited-time sale, giving away free stuff, or using themed images.
Are you ready to market for Halloween in a bigger way? Contact Logo Magicians for brochures, product packaging, stationery, marketing, and logo design services that get individuals’ attention right away. These designs will help your brand bloom during the Halloween season and beyond.
Contact us right away to make a brand personality that will stick in the audience’s minds!
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