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Evolution of the Olympic Logo Design
August 8 , 2024 Posted by admin
Except for the ring logo, very few Olympic logos have been the same as there have been so many, and their designs have varied.
This blog will explore the history of the Olympic logo.
Before we start, you can check our website if you are searching for a logo redesign, website design, or app design; we offer multiple design services. If you are satisfied with our logo design services portfolio, arrange a complimentary session with us.
Meaning and history
When the Olympic Games choose a symbol and logo, there are often contentious debates and criticisms in the news and on blogs. Ultimately, Olympic symbolism serves as an advertisement for both the Games and the nations associated with the aesthetic it represents. Every person living in a country has a unique perception of it.
The five colorful rings that make up the Olympic Games logo remain the primary sign despite including other official symbols such as the flag, logo, oath, motto, anthem, and torch with a relay.
Five rings are linked to form the Olympic symbol. It can be utilized in its monochromatic form and in conjunction with the hues blue, yellow, black, green, and red. The modern Olympic Games originated with a proposal made in 1913 by Pierre de Coubertin, a Frenchman. Athletes worldwide will come together during the Games to celebrate the oneness of the five continents—Africa, Europe, South and North America, Asia, Australia, and Oceania—as stated in the Olympic Charter.
A distribution of colors was abandoned in the center of the 20th century to exclude racial prejudice. As a result, Asia is yellow, Europe is blue, Africa is black, Australia is green, and America is red. A further argument favoring the thesis of the oneness of all peoples is that every state’s flag has at least one color from the logo.
The five rings are always utilized as a symbol when creating a personal logo for an Olympic Games. Because of their adaptability, the rings blend in flawlessly with the other elements of the picture. The National Olympic Committee must display five Olympic rings and their official logo.
1912 – 1986
The five-colored elements were depicted in broad lines in the original, iconic Olympic five-ring logo, which debuted in 1912. The badge appeared sturdy and brilliant, although it was slightly heavier and darker than the current logo.
1986–2010
The 1986 revision improved the rings’ shapes and added a few thin white lines where they intertwined. Additionally, the colors were enhanced and made more pleasing. Compared to the original, this logo unquestionably appeared more polished and professional.
2010 – Present Day
The 2010 makeover resulted in a smaller, thinner version of the Olympic Games logo’s five rings. At the same time, the outline of the colorful rings was no longer there. This gives the areas where they overlap a more harmonious and seamless appearance. The most subdued of all the logos, it has a serene yet commanding appearance.
2020’s Symbol Olympics
In line with the 2010 logo, the colorful rings were incorporated into the “2020” number for the 2020 Olympic Games in Tokyo. The first “2” was blue, the second one was black, the zeroes were drawn in yellow and green, and the last one was represented by a solid red roundel meant to resemble the Japanese flag.
The 2024 Summer Olympics in Paris
The sleek, light, and modern logo for the 2024 Olympic Games in Paris, which features a white stylized frame on a golden roundel, was positioned beneath the five exquisite rings in various hues. What really stands out in this picture is the golden lip contour positioned at the base of the flame, which gives the appearance of the well-known Disney figure Ursula from The Little Mermaid.
Olympic logo typeface and colors
As it is now used, the Olympics logo has an easy serif typeface with all capital letters while the background palette comprises red, yellow, black, grey, blue, green, and white.
The Ring Logo Olympics
Olympic Charter Rule 8 states that the Olympic symbol represents the global athletes who come together to compete in the Olympic Games, the efforts of the Olympic Movement, and the cooperation of the five continents.
These five rings symbolize the five regions of the world that have come to embrace Olympic ideals and their fertile rivalries. Furthermore, the six colors blended in this way reproduce all nations’ colors.
The Proud History of Olympic Rings
- The Olympic rings were first displayed in public in 1913. Five interlocking rings—blue, yellow, black, green, and red—were placed on a white background.
- At the VII Olympiad Antwerp 1920, the Olympic rings were first shown for the Games against the white backdrop of the Olympic flag.
- The IOC formally accepted a slightly altered version of Coubertin’s original Olympic rings, with the rings intersecting one another, in 1957.
- In 1986, the IOC Graphics Standards described how an official version of the Olympic rings with spaces should be made, even though voids had already been observed in their visual presentation.
- In 2010, the IOC Executive Board authorized the official Olympic rings, realizing Coubertin’s ambition by returning to their original, flawlessly interwoven design.
Olympic Rings Official Versions
There are seven recognized variations of the Olympic rings. In the original form, Pierre de Coubertin’s interpretation of the Olympic symbols is reflected in the full-color rings set against a white backdrop. On a white background, the colors blue, yellow, black, green, and red represent the universality of olympism.
Monochrome Versions
The Olympic rings are offered in monochrome and full-color variants. When needed, they can also be shown in any of the six official Olympic colors.
Link to Olympic Properties
The Olympic rings are the focal point of the Olympic properties, including the flag, anthem, motto, Olympic logo, and other titles like “Games of the Olympiad” and “Olympic Games.” These might be referred to as “Olympic properties” individually or collectively.
Use and Rights
All rights to the Olympic properties are exclusively owned by the International Olympic Committee (IOC). These include the ability to use them for profit-making, commercial, or advertising reasons. Only with the IOC’s express prior written authorization may the Olympic symbol and other Olympic properties be utilized.
The Olympic Movement and its approved stakeholders are required to abide by certain guidelines when using the Olympic symbol. These rules uphold the symbol’s legitimacy and integrity while increasing its awareness and accessibility.
Conclusion
The Olympic designs are not to be overlooked. The logos for the Olympic Games symbolize the passing of time and our ongoing growth. Even while the basic Olympic logo never changes, the countless versions are a beautiful creative representation of the culture and values of the host nation. These pieces of art demonstrate the logo designers‘ inventiveness and ability to capture the spirit of each distinct Olympic sport.
Contact Logo Magicians logo design services to design a logo that signifies history and future.
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